Queen Letizia inaugurates ARCO 2025 with MAISON ADMIRE

Queen Letizia chose one of our bags for what is undoubtedly one of her most anticipated outfits of the year: the inauguration of Spain’s Contemporary Art Fair (ARCO) in Madrid.

Accompanied by King Felipe VI, the monarch wore our Lilith Burgundy model, crafted from biomaterials and featuring our iconic 3D-printed handle —a true statement of intent in support of a brand like ours that stands for local, eco-conscious, and disruptive production.

Queen Letizia’s looks at ARCO always set trends and have the power and impact to go instantly viral. The 2025 edition has in fact been one of her most talked-about and shared appearances on social media, and our bag has been successfully featured and analyzed in over a hundred national and international media outlets, where our monarch —an authentic global fashion icon— was praised for her choice.

We are deeply excited and grateful for the support of the Queen and her stylist Eva Fernández for choosing MAISON ADMIRE for such a unique and special occasion.